"כלכלת השיתוף"

Short bio:

Raz Godelnik is an Assistant Professor of Strategic Design and Management in the School of Design Strategies at Parsons The New School for Design, where he teaches undergraduate and graduate courses in innovation, the sharing economy, sustainability and strategic design. His research interests include the convergence of innovation, sustainability, business and design strategies, the sharing economy, and sustainable business models. Before joining the New School, Raz was an adjunct professor a the University of Delaware and the City University of New York (CUNY), teaching courses in sustainability and green business.Raz is the co-founder of two green startups - Hemper Jeans and Eco-Libris. Between 2005-2012 he wrote a weekly column on green business at NRG Maariv and as of 2011 he is a regular contributor to Triple Pundit, a leading media outlet for the conversation on sustainability in business and the triple bottom line. Raz holds an MBA from Tel Aviv University and a BA in Communication and Economics from the Hebrew University.

Talk description:
Over the course of the last few years, the sharing economy has rapidly transformed from a mere concept into a multi-billion global movement that has an impact on many areas in our lives. While it is often hyped as a disruptive force, driving the creation of a more sustainable value by putting into use underutilized assets and shifting power from centralized, top-down institutions to distributed peer-to-peer networks, there are still many questions surrounding the potential of this trend to generate substantial shift towards sustainability. In this talk, I focus on key aspects of the sharing economy, its ability to scale, shape the future of the economy and its potential to become a leading sustainable development strategy. In particular I will discuss my ongoing research projects including a study of the impact of the sharing economy on conventional businesses in terms of innovativeness and sustainability, my work with students exploring Millennials’ tendency to adopt alternatives to consumerism and move away from asset-heavy lifestyles, and a study of the opportunities for cities in adopting the co-creation model of Quirky, a crowd-sourced consumer product-development company.